Paul Smith - Modern Working Wardrobe
COMMERCIAL / BRANDED CONTENT
Directed by Henry Dean
Produced by Helen Dulay
Executive Producer: Toby Walsham
Production Company: FAMILIA
DoP: Donny Johnson
Editor: Jos Newbolt
Colourist: Delfina Mayer
Additional Colouring: Yoomin Lee
Sound Design: Guy Chase
Client: Paul Smith
PAUL SMITH - Modern Working Wardrobe
This campaign follows six individuals, working professionals and students, revealing how key pieces from Paul Smith’s Autumn/Winter ‘21 collection can be utilised in their working and everyday wardrobe. It explores the relationship between how you dress and how clothes can make you feel. Made up of a hero sizzler and individual films featuring each of the subjects, as well as a suite of social assets, this series draws new customers into the curious, classic world of Paul Smith tailoring, while showing existing customers how to keep their outfits fresh on their return to the working world.
