JBL - ‘Dare To’

COMMERCIAL / CAMPAIGN

Directed by Henry Dean
Produced by Adam Javes
Executive Producer: Flo Clive
Production Company: Havas Studios

DoP: Spike Morris
Production Designer: Lucy Cooper

Editor: Navid Khayati-Daryan
Colourist: Tom Mangham @ Black Kite

Still Photography: Henry Dean

Agency: Havas London
Client: JBL / Harman

The 2023 refresh of JBL’s global “Dare To” campaign in support of their latest offering of premium headphones — the Tour Pro 2 and Tour One M2. The two commercial films were made to be repurposed for a variety of different languages and formats, telling simple, relatable stories of audio immersion without the use of any dialogue.

As part of the campaign, Henry also photographed a suite of still assets for global commercial use in print, online and OOH.