4.jpg

MJ Cole Presents MADRUGADA

 

 MJ Cole Presents MADRUGADA

FILM / MUSIC CONTENT

 

Watch the Director’s Cut…

Written and Directed by Henry Dean
Executive Producer: Ryan Morgan
Producer: Ersan Beskardes
Production Company: FAMILIA

DoP: Charles Mori
Editor: Leah Burton @ Final Cut
Colourist: Jonny Thorpe @ Glassworks

Sound Design: Guy Chase

Music Video Editor: Scarlett Bovingdon
Additional Colouring: George Neave @ Coffee & TV

Service Company (🇺🇦): Rafesthetic
Ukraine Exec. Producer: Pavel Buryak
Ukraine Producer: Katerina Nefeld

Client: Decca Records / Universal

‘Madrugada’ is a film about serenity, a peek into the solitary magic of night turning into morning.

As MJ Cole’s musical offering moves out of the club and into other spaces, we wanted to make a film that did the same thing. We wanted to show that at this forgotten hour, there’s more on offer than emptying dancefloors. This madrugada period turns the world around us into a playground of opportunity. We love, we nurture, we play, we work - we live our lives in a way that is unique to this time.

This film is uniquely fitting to the time we’re living in. The solitude and isolation we experience in the early hours of the morning mirror our current daily experience, yet the spacious, seemingly boundless spirit of this time reminds us that there’s a huge world out there, waiting for us to fill it once more.

By blending narrative and documentary formats, we created a film that manifests the clash between surrealism and normalcy that we live through at the end of a long night, or the beginning of a long day. With a beautiful score from MJ Cole carrying it, this film aims to bring out the madrugada in all of us.

If you don’t have time to watch the full film, here’s a 1-minute cutdown…

In addition to the full film, we made three music videos for the lead singles, as well as a suite of visualisers, streaming canvasses and digital assets.